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As per a recent Bloomberg report, Apple cancels its electric car project, “Project Titan” and is shifting its focus towards Generative AI. This change marks the ending of the era-long electric car project which was to finish around 2028. The cancellation announcement leaves the 2000 employees working on the electric car project in shock.
Possible Reason: Why Apple Cancels Electric Car Project?
The rapid growth in Generative AI technology and its huge market potential might be the reason, why Apple cancelled the electric car project, “Project Titan” whose tentative completion year was 2028. Apple’s decision reflects broader challenges in the autonomous EV market, including high development costs and uncertain return on investment.
Apple’s Chief Operating Officer, Jeff Williams, communicated the decision to stop the teams working on the electric car project, internally known as “Project Titan.” This move signifies the halt of all engineering work and plans related to the development of Apple’s Electric Vehicle.
The 2000 employees previously working for Project Titan will now be transferred to support the company’s advancements in Generative AI under the leadership of John Giannandrea.
While some engineers will have the opportunity to switch to roles within the artificial intelligence and machine learning field, specializing in generative AI projects, others, particularly those in automotive and mechanical engineering, may face job redundancies.
This sudden shift accounts for Apple’s increasing focus on AI technologies as a core component of its future endeavours. Other tech giant competitors of Apple are also investing a lot of time and effort in AI-related research.
About Apple Electric Car Project “Project Titan”
| Aspect | Details |
|---|---|
| Codename | Project Titan |
| Goal | Develop a fully automatic electric car |
| Development | Began in 2014, facing numerous setbacks and changes in direction |
| Team Size | Roughly 2,000 employees at its peak |
| Current Status | Apple Cancels Electric Car Project in 2024 |
| Reason for Cancellation | Difficulty achieving full self-driving capabilities and strategic shift towards generative AI |
| Future | Apple may still contribute to the automotive industry through software and technology development |
| Shifting Focus | Resources and personnel from Project Titan are being allocated to generative AI projects |
Although Apple cancelled the electric car project, No further updates about this news are given from the company side, for recent updates, follow
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